Follow-up discipline for founders.

Never let a warm lead go cold.

Leads arrive passively. You do one or two touches, then time passes and context fades. Honey Badger turns that drift into a daily follow-up list and a reminder of what you already did.

See the momentum gap
Daily focusWho needs follow-up today
MemoryLast touch + next step

Momentum map

Today list
1
Signal arrives

Intro email, signup alert, or VC nudge.

2
1-2 touches

Quick reply, deck sent, call booked.

3
Time passes

Context fades, follow-up slips.

4
Honey Badger

Daily list + last touch summary.

The real problem

Founders lose momentum after the first touch.

Not a CRM problem

Founders do not struggle to start sales. They struggle to maintain momentum over time.

What actually happens

  1. 1
    Leads arrive passively

    Emails, notifications, intros, tools.

  2. 2
    1-2 touchpoints happen

    A quick reply or call.

  3. 3
    Time passes

    Work piles up and the thread cools.

  4. 4
    Context is lost

    What you sent, who asked what, and why it matters.

  5. 5
    Follow-up gets random

    Deals die silently.

What Honey Badger does

  • Capture what already happened

    Notes and correspondence stay with the prospect.

  • Set the next follow-up

    Cadence keeps momentum steady.

  • Start every day with a list

    Know who needs a follow-up today.

Core truth

This is a memory + follow-up discipline problem.

"Tell me who I should follow up with today, and remind me what I already did."
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